{"id":7676,"date":"2021-11-15T07:51:26","date_gmt":"2021-11-15T07:51:26","guid":{"rendered":"https:\/\/american-v.cso2w.com\/?p=7676"},"modified":"2021-11-16T12:33:09","modified_gmt":"2021-11-16T12:33:09","slug":"breaking-news-american-v-107-is-in-production","status":"publish","type":"post","link":"https:\/\/american-v.cso2w.com\/hub\/breaking-news-american-v-107-is-in-production\/","title":{"rendered":"Breaking News: American-V 107 is in production!"},"content":{"rendered":"<p><a href=\"https:\/\/american-v.cso2w.com\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7683\" src=\"https:\/\/american-v.cso2w.com\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-755x1024.jpg\" alt=\"\" width=\"500\" height=\"678\" srcset=\"https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-755x1024.jpg 755w, https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-200x271.jpg 200w, https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-600x814.jpg 600w, https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-221x300.jpg 221w, https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-768x1041.jpg 768w, https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-1133x1536.jpg 1133w, https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-100x136.jpg 100w, https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-862x1169.jpg 862w, https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine-1200x1627.jpg 1200w, https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP-inc-Spine.jpg 1416w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><strong>It has been a long time coming and we\u2019re not quite there yet, but we have been too quiet for too long!<\/strong><\/p>\n<p>What\u2019s going on?<\/p>\n<p>Basically, we have been working out how to take the magazine forwards in a viable form, in line with the expectations of our core readership \u2013 who want a printed magazine, as do we \u2013 and it\u2019s not as simple as just pressing a different button.<\/p>\n<p>Publishing is changing and many will not survive: some have already failed, and some big names among them. We have talked about this in previous issues, and the current <span style=\"text-decoration: line-through;\">fiasco<\/span> pandemic has only underlined our need to evolve. So evolve we will.<\/p>\n<p>It\u2019s 1984 all over again \u2026 the launch of the Evo motor, that is, not George Orwell.<\/p>\n<p>I think.<\/p>\n<p>I hope!<\/p>\n<p>But we are still here and are as committed as ever to printing American-V, but the current thinking is that the triple issues \u2013 like 104 \u2013 will be the rule rather than the exception, and they will be arriving quarterly. Effectively three monthly issues rather than three bi-monthlies.<\/p>\n<p>Does that mean we\u2019re going monthly again?<\/p>\n<p>Yes \u2026 and no.<\/p>\n<p>The plan is to produce a digital monthly that will feed the quarterly, but it will NOT be a turn-page issue, it will NOT be the full issue and it will NOT be like anything you\u2019ve seen before.<\/p>\n<ul>\n<li>The digital turn-page issues will still be available, but they use the print artwork so will be bigger and arrive quarterly.<\/li>\n<li>The digital monthly will effectively be American-V Lite and will feature heavily edited content and fewer images than you would find in the full magazine because it\u2019s hard to get that amount of detail into something that \u2013 at best \u2013 is about half the size of one side of a two-page spread.<\/li>\n<li>We genuinely believe that even the most cynical anti-digital critics \u2013 a group in which we include ourselves \u2013 will find the digital monthly engaging, and hopefully even compelling.<\/li>\n<\/ul>\n<p>None of this happens overnight: there is no existing path that we can follow and money doesn\u2019t grow on trees.<\/p>\n<p>We have got to get this right first time, raising our profile to attract a wider audience as well as keeping our loyal readers on side, and working closely with the right advertisers to the benefit of all.<\/p>\n<p>That&#8217;s a ridiculously easy thing to say. It&#8217;s very much harder to deliver on, and it is important to us that we deliver on our promises: that is why I\u2019ve been careful to refer to our evolution as \u2018current thinking\u2019 and \u2018the plan\u2019, and why this message has been a long time coming.<\/p>\n<p>Watch this space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has been a long time coming and we\u2019re not quite there yet, but we have been too quiet for too long! What\u2019s going on? &#8230; <\/p>\n<div><a href=\"https:\/\/american-v.cso2w.com\/hub\/breaking-news-american-v-107-is-in-production\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":7677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"cybocfi_hide_featured_image":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-7676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-american-v"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/american-v.cso2w.com\/hub\/wp-content\/uploads\/2021\/11\/AmV107_COVER_WIP.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9yyfo-1ZO","_links":{"self":[{"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/posts\/7676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/comments?post=7676"}],"version-history":[{"count":8,"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/posts\/7676\/revisions"}],"predecessor-version":[{"id":7686,"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/posts\/7676\/revisions\/7686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/media\/7677"}],"wp:attachment":[{"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/media?parent=7676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/categories?post=7676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/american-v.cso2w.com\/hub\/wp-json\/wp\/v2\/tags?post=7676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}