Spirit of 1901 #7

In 2016 we partnered with Indian Motorcycle to produce a magazine that dealt exclusively with America’s oldest surviving motorcycle brand: all Indian, all the time.

Smaller than A4 – a happy compromise between ungainly and too small – it was delivered to new Indian motorcycle owners and was available to buy online, but ultimately fell foul of an interpretation of enhanced GDPR regulations – the ones that mean everyone who is going to measure and monitor your browsing habits needs to inform you of the fact and seek your permission – and only ran to seven editions.

Life can be cruel, and so it was that the best-looking issue of Spirit of 1901 was also the last – and couldn’t be shipped because we didn’t know who to ship them to! New paper with a matt art finish, it was graced by Louis’ Engina custom Chief and featured Krazy Horse’s Street Hooligan FTR conversion, a turbocharged board-racer styled new Scout and the Brooklyn Invitational: a change to see what top builders could do with Indian’s Middleweight! The magazine it was always meant to be, and a fitting tribute to the marque.