Spirit of 1901 #5 Summer 2017

In 2016 we partnered with Indian Motorcycle to produce a magazine that dealt exclusively with America’s oldest surviving motorcycle brand: all Indian, all the time.

Smaller than A4 – a happy compromise between ungainly and too small – it was delivered to new Indian motorcycle owners and was available to buy online, but ultimately fell foul of an interpretation of enhanced GDPR regulations – the ones that mean everyone who is going to measure and monitor your browsing habits needs to inform you of the fact and seek your permission – and only ran to seven editions.

Issue 5 celebrated Indian’s glorious return to the oval track for the inaugural season of a new flat track series, covered the ride to Wheel and Waves and back on the Chieftain Limited – 1,000 miles in less than 24 hours each way – and drooled over a race-inspired custom flathead Chief.