Spirit of 1901 #1: Summer 2016

In 2016 we partnered with Indian Motorcycle to produce a magazine that dealt exclusively with America’s oldest surviving motorcycle brand: all Indian, all the time.

Smaller than A4 – a happy compromise between ungainly and too small – it was delivered to new Indian motorcycle owners and was available to buy online, but ultimately fell foul of an interpretation of enhanced GDPR regulations – the ones that mean everyone who is going to measure and monitor your browsing habits needs to inform you of the fact and seek your permission – and only ran to seven editions.

This is the launch issue, and gives an Indian-centric view of the motorcycle world. And without compromising our professional objectivity I’ve got to say that we did a decent job of it. In fact, GDPR-aside – followed by the Covid fiasco– we were making plans to pitch Harley-Davidson with a “Spirit of Milwaukee” to run alongside it, and one of the ideas for the future of American-V included running those two titles within American-V’s covers, although they were quickly dismissed as unworkable.