Spirit of 1901 #1: Summer 2016
In 2016 we partnered with Indian Motorcycle to produce a magazine that dealt exclusively with America’s oldest surviving motorcycle brand: all Indian, all the time.
Smaller than A4 – a happy compromise between ungainly and too small – it was delivered to new Indian motorcycle owners and was available to buy online, but ultimately fell foul of an interpretation of enhanced GDPR regulations – the ones that mean everyone who is going to measure and monitor your browsing habits needs to inform you of the fact and seek your permission – and only ran to seven editions.
This is the launch issue, and gives an Indian-centric view of the motorcycle world. And without compromising our professional objectivity I’ve got to say that we did a decent job of it. In fact, GDPR-aside – followed by the Covid fiasco– we were making plans to pitch Harley-Davidson with a “Spirit of Milwaukee” to run alongside it, and one of the ideas for the future of American-V included running those two titles within American-V’s covers, although they were quickly dismissed as unworkable.
In this issue ...
- Springfield launch
- Indian Motorcycle’s Summer 2016 clothing collection
- The launch of the Scout Sixty in Spain
- Liam Diamond’s classic 101 Scout
- Frontier 111 – Azzkikr’s custom interpretation of the new Springfield
- IMRG Launch party at Faaker See 2015
- Recreating the Chief 1: the development of the Thunder Stroke 111
- American Roadtrip: putting the new Chief through its paces in 2013: Sturgis to Denver
- Super Hooligan Scouts in Vegas
- Indian Riders’ Club International at Prescott 2015
plus news, new products, reviews and a new model buying guide