Okay, so we can’t all go to Prague, obviously – any more than we will get to see the Anniversary edition 114-inch Breakout, but roadtest any new Harley-Davidson and get a chance to win that prize!
And what’s in Prague? Only Harley-Davidson’s European 115th Anniversary Party: it’s going to be a big one.
• • • PRESS RELEASE • • •
HELLO NEW HARLEY – GOODBYE OLD PERCEPTIONS
Motorcyclists invited to test ride the latest Harley-Davidson 2018 motorcycles and net a chance to win an epic road trip to Prague for Harley-Davidson’s 115th Anniversary.
Harley-Davidson owners and fans know only too well how much joy Harleys deliver. However, there are riders who believe Harley-Davidson motorcycles are not for them, mostly based on preconceptions. With today’s wide choice of models, from the Street Rod® to the nine bikes of the all-new Softail range and two more custom Touring models, there is no better time to take a test ride on a new Harley-Davidson and kick any preconceptions out of the park.
All for Freedom. Freedom for All – a perfect way to describe Harley-Davidson’s legacy and continual pursuit of individuality and independence, but at the same time unite all through our love of riding motorcycles. Freedom on a Harley-Davidson starts with a demonstrator ride. Right now, Harley-Davidson invites all riders to take up the offer of a demo ride under the banner of Freedom Demo Days.
All Authorised Harley-Davidson dealers have a range of demonstrator motorcycles available for Freedom Demo Days, whereby riders of every genre can feel the difference in how far the comfort, handling and the performance of the latest Harley-Davidsons have come; and to also experience the same riding dynamics the motorcycle press continues to enthuse about.
Riders, who book and complete a Freedom Demo Days test ride by visiting their local Harley-Davidson Dealership between now and May 31st 2018, or by online test ride bookings, can then be entered into a Harley-Davidson prize draw for the chance to win a very special, exclusive and unforgettable prize…
The winner will enjoy an epic trip for two to the Czech Republic to attend the Harley-Davidson 115th Anniversary event in Prague. This Dream Ride prize also features accommodation for two people over three nights in Prague (from 5th-8th July), a full event Platinum Rally Pack and exclusive access to key activities. More importantly, it includes rental of a Harley-Davidson motorcycle for seven days to get the winner and a pillion there and back, plus £2,000 / €2,250 in spending money for food, travel and additional expenses and any further accommodation. The winner can choose his or her choice of bike prize from the range of Harley-Davidson motorcycles (subject to availability) and collect / return from their local H-D® Authorised Rentals Dealer. Full details of the competition and winning prize can be found in the terms & conditions.
Commenting on the Freedom Demo Days initiative David Hackshall, Country Manager Harley-Davidson UK & Ireland, said: “When we talk with non-Harley riders, the majority of feedback is they won’t ride a Harley because, according to what they’ve heard or have been told, it doesn’t do X, Y and definitely can’t do Z. Or if they have ridden one it was 20-to-25 years ago and are under the impression that Harley-Davidson’s iconic styling means the bikes haven’t moved on in terms of technology, handling and engine performance.
“The purpose of Freedom Demo Days is to challenge preconceptions some riders have about Harley and encourage them to try the latest models for themselves. We are confident they will not be disappointed in our 2018 range.”
To view the full range of Harley-Davidson motorcycles, go to: Harley-Davidson 2018