American-V, GDPR and Hornblower Publishing Ltd

Andy H American-V 2 Comments

Public Privacy Statement:

Hornblower Publishing Ltd is a new company but American-V magazine is in its fifteenth year and throughout that time – and a few publishers – the only personal details we have ever stored are the names and addresses of subscribers and single issue/back issue customers, plus those of advertisers. We obviously also hold details of their order – it means that we put the right magazines in the right envelopes – and a phone number or email address so we can contact them if there are any issues.

We haven’t purchased databases and – to the best of my knowledge – have never passed on or sold any details that we hold to a third party: I’ve never approved of the practice.

As a result, no forms have ever had a compliant opt-in ‘tick this box if you wish to receive additional information from us / third party affiliates’, or a sneaky opt-out version, because we don’t send out additional information. In the unlikely event that we start to do so in the future, we will amend forms accordingly – at which time we will assume that all previous respondents didn’t tick it – but the whole reason for developing the American-V social hub was to pass any such information across to those readers who might be interested, and save ourselves the price of a stamp and a trip to the post office.

We might start to insert the odd thing into subscription copies – perhaps a newsletter – but as they will arrive with the magazine, that doesn’t even create a blip on the radar of the Mail Preference Service.

The only time that any customer data needs to leaves our systems is when the information required to generate subscriber labels is sent to a subs fulfilment house.

In line with the new regulations, lapsed subscribers have the right to be forgotten – once any responsibility to retain those records to comply with other regulations has expired. Similarly, single issue customers.

In every important way this doesn’t really affect us other than a requirement to issue a privacy statement. This is that statement.

We will not be sending any emails out to our subscribers asking their permission to send them the magazines that they’ve paid for – we’re taking that as read – or indeed to anyone else to say that we have their details on a database, because we haven’t: we’re having a tough enough job getting a complete and accurate subscriber list off the previous publishers but that’s a story for another time.

Please send all enquiries relating to GDPR to where we can more easily keep track of them, rather than getting lost in the editorial melee. Be aware that we will need to do due diligence checks, to make sure you are who you say you are, but that because we can only information that we hold to identify you, so it won’t be too onerous.

Please address specific subscription enquiries to

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